Growing businesses have enough challenges to face, without the pressure of handling an ever-increasing number of digital creative assets. The struggle is real, and that’s why these monsters didn’t feel so imaginary. We created the characters to reflect the daily challenges companies face, and they came to life - even with their own LinkedIn profiles highlighting the aspects that get in the way of company growth.

It was so much fun creating our monsters with a New York-based 3D artist and animator while developing their sound identities between Amsterdam and LA.