It is hard to plan for the future if you cannot envision it. And that’s how we embarked on a journey with three futurists: Jim Stolze (Amsterdam) who was working on the most personalized personal trainer, Mark Post (Maastricht) working on a meat cultivator and Liselotte Lyngsø (Copenhagen) who envisioned the baby translator. This futuristic project took me back to my original passion: documentary filmmaking. Traveling around with a small team and minimal crew made this whole campaign productive, creative and fun.