Coca-Cola | Today I will


Today I Will

Even after shooting a decade of Coca-Cola campaigns, this one still stands out for me. How do you create a manifesto that unites Arabs across the Levant, Gulf and North Africa? By inspiring you to push boundaries while staying true to culture and respecting traditions. One minute long, one powerful message, impact without end.

Advertising Agency: McCann Dubai
Production House: City Films
Filmed in Beirut & Dubai
Edited in Beirut

Coca-Cola | Ramadan


Ramadan

Due to an unstable situation in Lebanon, we were requested to shoot this film elsewhere. So we flew this wonderful young boy from Beirut to Istanbul. His ability to deliver such a genuine performance while being directed by a non-Arabic speaking director, fully Turkish crew and clients from all over the world still baffles me! He was the true embodiment of “pay it forward” spirit be it in our film or on set.

Advertising Agency: McCann Dubai
Production House: Independent films
Filmed in Istanbul
Edited in Paris

Previous
Previous

JOOP!

Next
Next

Bynder