Dubai Cares | I can teach you too


Content 01 - A football from plastic bags

Content 02 - A plane from a plastic bottle

Content 03 - A lantern from newspaper

Content 04 - A kite from a plastic bag

Content 05 - A boat from a flip flop

In this campaign, we featured children in Tanzania and Sri Lanka in online tutorials where they taught us one of their skills in return for a donation that could help teach them to read. 

Help raising money to support literacy programs in developing nations does not necessarily need to focus on people’s misfortunes or sad stories. It was about showing respect and being humbled by their resourcefulness in making ends meet. These kids may need our help, but they are anything but helpless.

Advertising Agency: J Walter Thompson
Production House: Muddville Dubai
Filmed in Tanzania & Sri Lanka
Edited in Dubai

Previous
Previous

Dice Dreams

Next
Next

Atlantis The Palm, Dubai