Dubai Cares | I can teach you too
Content 01 - A football from plastic bags
Content 02 - A plane from a plastic bottle
Content 03 - A lantern from newspaper
Content 04 - A kite from a plastic bag
Content 05 - A boat from a flip flop
In this campaign, we featured children in Tanzania and Sri Lanka in online tutorials where they taught us one of their skills in return for a donation that could help teach them to read.
Help raising money to support literacy programs in developing nations does not necessarily need to focus on people’s misfortunes or sad stories. It was about showing respect and being humbled by their resourcefulness in making ends meet. These kids may need our help, but they are anything but helpless.
Advertising Agency: J Walter Thompson
Production House: Muddville Dubai
Filmed in Tanzania & Sri Lanka
Edited in Dubai