There is no room for mistake when shooting a brand campaign on a cruise ship’s maiden voyage between continents. Doubling up on all key equipment, standby crew in different locations ready to be flown in if needed, coordinating our crews and models between the Brand TVC, Brand Print and Social Content in addition to the client’s own BTL productions. Coordinating drone flights across all productions to ensure everyone gets the shots they need as soon as the wind, the knots and the sun will allow it - and still… the waves did swallow one of our drones. There were high stakes, high seas and zero room for error.